The latest SME Sentiment research from YouGov, commissioned by Prospa and released in January 2023*, asked 520 small business owners and primary decision makers about the health of their businesses, their growth outlook, and more.

The findings reveal that, despite ongoing challenges associated with inflation, operating cost increases and fuel costs, almost seven in 10 small business owners and decision makers rate the overall health of their businesses as good or very good.

Sole traders were slightly less likely to rate their business health positively – 65% of sole traders versus 77% of businesses with 2 or more employees ranked their health as good or very good.

This sentiment around health is encouraging, but by far our favourite stat from the research was around growth – 83% of Aussie business owners and decision makers anticipate growth for their business over the next 12 months. So, here’s where the businesses that are going after growth in 2023 are expecting it to come from.

Top 10 growth tactics for 2023