Blog

A collection of articles, stories, tips & tools designed
to keep your small business moving.

6 steps to building a lead generation campaign

01 December 2021 | 4 min read

Find prospects, turn them into leads and convert them into customers. Here are six steps to build a lead generation marketing campaign that works.

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How to use video to boost your small business marketing

29 November 2021 | 6 min read

Small business owners share how they use video content in social media marketing and beyond – to build their brands, create leads and connect with customers.

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This time tomorrow: Partnership and progress

22 November 2021 | 4 min read

We revisit Kim and Frank Malone at KDS to hear about how managing cash flow helped them expand in 2021, and their business growth plans for 2022.

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This time tomorrow: How 6 businesses are taking action now for growth in 2022

08 November 2021 | 4 min read

6 SMB owners share the plans they’ve made to kickstart growth in 2022 including moving to new premises, expanding online offerings and revamping email marketing.

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Hiring Christmas casuals: how 2 businesses are preparing for the holidays

01 November 2021 | 5 min read

A cafe and a party supply store share how they’re handling staff shortages when they’d usually be welcoming their Christmas casuals.

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“I wish someone had told me that”: Sean McElvogue, Art Van Go

28 October 2021 | 5 min read

Fine art transportation specialist Sean McElvogue shares how he’s grown Art Van Go over the past 13 years – from one old van to a fleet.

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Goodbye lockdown, hello summer: how hospitality is preparing for end-of-year

25 October 2021 | 4 min read

Three hospitality small business owners share their tips for making the most of the end-of-year season after the challenges of lockdown.

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How one Aussie business is re-evaluating and refreshing for EOY

18 October 2021 | 3 min read

Commercial photographer Orlando Sydney shares how he’s preparing for end-of-year by tracking data to anticipate booking trends, finding new customers and more.

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The small business pivot that created a chain reaction

12 October 2021 | 6 min read

Kate Dillon shares how creating an Australian-made sweatshirt end-to-end with local small businesses, helped save her business and support the slow fashion movement.

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How Crazy Nonna has powered through lockdowns with great Italian cuisine

28 September 2021 | 6 min read

Crazy Nonna’s journey has been a winding road – one that Joshua says has left a “huge burden on our cash flow”.

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4 ways to reduce abandoned carts

20 September 2021 | 4 min read

Here are 4 ways online retailers can potentially reduce abandoned carts by simplifying shopper journeys and giving customers a reason to return.

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“I wish someone had told me that”: Anders Bence, Hydraflow Plumbing

13 September 2021 | 6 min read

Small business growth isn’t always straightforward. Plumber Anders Bence shares his winding path from apprentice to small business owner.

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Resources

Small business government support: a state-by-state guide

27 July 2021 | 10 min read

We have summarised some helpful information on the Government small business support packages designed to help businesses impacted by the recent lockdowns.

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eBook: How to nail the pricing of your products

02 August 2020 | 2 min read

Few things are as important to business profitability as setting the right price for your products. Learn the key pricing strategies you need to know.

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eBook: How to nail the pricing of your services

02 August 2020 | 2 min read

Are your prices right? Here’s what you need to know about setting your pricing strategy.

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Success stories

This time tomorrow: Partnership and progress

22 November 2021 | 4 min read

We revisit Kim and Frank Malone at KDS to hear about how managing cash flow helped them expand in 2021, and their business growth plans for 2022.

View more

How Crazy Nonna has powered through lockdowns with great Italian cuisine

28 September 2021 | 6 min read

Crazy Nonna’s journey has been a winding road – one that Joshua says has left a “huge burden on our cash flow”.

View more

How Matt’s ecommerce business hit $1m in turnover

16 August 2021 | 6 min read

Matt Stanley spotted a gap, started selling perfume from his garage and, the following year, reached $1 million revenue. Here’s his story.

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