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From bust to boom: A viral popularity survival guide

20 January 2020 | 4 min read

Dealing with too many customers is a problem many businesses would like to have. But making the most of viral popularity is easier said than done. Here are some tips.

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What to do when a competitor or copycat opens on your patch

13 January 2020 | 3 min read

A competitor or copycat on the scene can be a major source of stress. But small business competition doesn’t have to be purely a negative.

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How to make the most of a small business windfall

18 November 2019 | 3 min read

Tax refunds, grants, inheritances – every now and then, great fortune comes the way of small business owners. Here’s some considerations when investing a windfall.

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Major influencer marketing mistakes to avoid

14 November 2019 | 3 min read

Influencer marketing can get big results from a small spend. Or it can go nowhere. Here, Australian small business owners share tips on making it work for you.

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How small businesses can use messenger apps

07 October 2019 | 4 min read

Messenger apps are an increasingly popular tool for small businesses to connect with their customers. So how do you get started with messenger apps?

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How to build a small business website that shines

19 August 2019 | 4 min read

Follow this five-point checklist to ensure your small business website makes the best first impression and entices a global online audience.

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How to increase your customer base – from three small retailers who’ve done it

21 June 2019 | 5 min read

Are you a small retailer looking to increase your customer base? Three small Australian retailers share how they did it, taking their business to the next level.

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eBook: 8 growth hack strategies for small business

11 February 2019 | 2 min read

Growth is essential for staying ahead of the competition. Our ebook reveals the 8 best growth hack strategies for small business success.

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Unlocking the value in your database

25 October 2018 | 3 min read

Your client database is a mine of information about the people you serve. Learn how to segment your database so you can target relevant customers and add more value to the customer experience.

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Word of mouth marketing in the digital age

20 September 2018 | 4 min read

Despite being in the midst of a digital revolution, word-of-mouth marketing still has a very important place in small business strategy. Here’s how it works.

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5 ways to stop your business from losing money

10 September 2018 | 2 min read

Is your small business losing money? Here are five simple tips to help your small business stop losing money and start earning.

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4 ways to turn customers into brand ambassadors

01 September 2018 | 3 min read

There are few better brand ambassadors for your business than your existing customers. Learn to recognise, nurture and grow potential brand ambassadors from your existing customer base and watch your reputation grow.

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