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I wish someone had told me that… Rebeka Morgan, BuildHer Collective

11 August 2020 | 5 min read

Growing a business is no easy feat, but the rewards far outweigh the challenges, says this small business owner. She shares what she’s learnt along the way.

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Marketing ideas to boost Mother's Day sales during COVID-19

21 April 2020 | 3 min read

Just because we’re in the middle of the coronavirus lockdown doesn’t mean Mother’s Day should pass retailers by – a little creativity is just required.

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From bust to boom: A viral popularity survival guide

20 January 2020 | 4 min read

Dealing with too many customers is a problem many businesses would like to have. But making the most of viral popularity is easier said than done. Here are some tips.

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What to do when a competitor or copycat opens on your patch

13 January 2020 | 3 min read

A competitor or copycat on the scene can be a major source of stress. But small business competition doesn’t have to be purely a negative.

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How to make the most of a small business windfall

18 November 2019 | 3 min read

Tax refunds, grants, inheritances – every now and then, great fortune comes the way of small business owners. Here’s some considerations when investing a windfall.

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Major influencer marketing mistakes to avoid

14 November 2019 | 3 min read

Influencer marketing can get big results from a small spend. Or it can go nowhere. Here, Australian small business owners share tips on making it work for you.

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How small businesses can use messenger apps

07 October 2019 | 4 min read

Messenger apps are an increasingly popular tool for small businesses to connect with their customers. So how do you get started with messenger apps?

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How to build a small business website that shines

19 August 2019 | 4 min read

Follow this five-point checklist to ensure your small business website makes the best first impression and entices a global online audience.

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How to increase your customer base – from three small retailers who’ve done it

21 June 2019 | 5 min read

Are you a small retailer looking to increase your customer base? Three small Australian retailers share how they did it, taking their business to the next level.

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eBook: 8 growth hack strategies for small business

11 February 2019 | 2 min read

Growth is essential for staying ahead of the competition. Our ebook reveals the 8 best growth hack strategies for small business success.

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Unlocking the value in your database

25 October 2018 | 3 min read

Your client database is a mine of information about the people you serve. Learn how to segment your database so you can target relevant customers and add more value to the customer experience.

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Word of mouth marketing in the digital age

20 September 2018 | 4 min read

Despite being in the midst of a digital revolution, word-of-mouth marketing still has a very important place in small business strategy. Here’s how it works.

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