marketing

What to consider when launching a dark kitchen or virtual brand

11 January 2021 | 6 min read

Virtual dining and dark kitchens are the hottest hospitality trend. With little investment needed, you could establish a new food brand and maximise profits. Experts share what to consider.

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How building and trade plan on nailing 2021

21 December 2020 | 5 min read

Thanks to government grants and subsidies, the building and trade sector is booming. Here's how small businesses plan to make 2021 just as big.

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5 ways to use the EOY downtime to your advantage

04 December 2020 | 5 min read

If your client load is a little lighter towards the end of the year, use this time to get ahead with your business ideas so you can make 2021 yours for the taking.

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How to use the cocooning trend to your advantage

17 November 2020 | 5 min read

Consumers don't just want to buy a loaf of sourdough anymore. They want to learn how to make it. So how can you jump on the 'cocooning' trend?

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A guide to small business marketing during the coronavirus recession

02 November 2020 | 6 min read

Getting your small business marketing approach right during a downturn could help you prosper in the future. Experts share tips for positioning your brand after COVID-19.

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How to make the most of Black Friday and Cyber Monday sale days

26 October 2020 | 4 min read

November’s Black Friday and Cyber Monday sales days are a good opportunity to ramp up trade and improve cash flow. Here’s how you can prepare.

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I wish someone had told me that… Danny Crichton, Lucky Bat Cafe & Pizzeria

14 October 2020 | 5 min read

Danny Crichton and Justin Schmidt’s business started out as a single pizza oven. Now they’re masters in growing a business and building a loyal customer base.

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Been there, survived that: Small business lessons from financial crisis veterans

28 September 2020 | 4 min read

For many small business owners, COVID-19 isn’t the first global financial crisis they’ve lived through. And the lessons from the past proved valuable for the future.

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Dare to be different: Things to keep in mind when creating a business niche

14 September 2020 | 5 min read

A quirky business idea could help you to stand out from the crowd, but how should you go about creating a business niche? Two business owners share their advice.

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Smart ways to invest in your business when the future is uncertain

24 August 2020 | 4 min read

How are small business owners beating the obstacles that 2020 has thrown at them? Some are doing it by making strategic investments. Find out how.

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I wish someone had told me that… Rebeka Morgan, BuildHer Collective

11 August 2020 | 5 min read

Growing a business is no easy feat, but the rewards far outweigh the challenges, says this small business owner. She shares what she’s learnt along the way.

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Marketing ideas to boost Mother's Day sales during COVID-19

21 April 2020 | 3 min read

Just because we’re in the middle of the coronavirus lockdown doesn’t mean Mother’s Day should pass retailers by – a little creativity is just required.

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