marketing

How to make the most of Black Friday and Cyber Monday sale days

26 October 2020 | 4 min read

November’s Black Friday and Cyber Monday sales days are a good opportunity to ramp up trade and improve cash flow. Here’s how you can prepare.

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I wish someone had told me that… Danny Crichton, Lucky Bat Cafe & Pizzeria

14 October 2020 | 5 min read

Danny Crichton and Justin Schmidt’s business started out as a single pizza oven. Now they’re masters in growing a business and building a loyal customer base.

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Been there, survived that: Small business lessons from financial crisis veterans

28 September 2020 | 4 min read

For many small business owners, COVID-19 isn’t the first global financial crisis they’ve lived through. And the lessons from the past proved valuable for the future.

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Dare to be different: Things to keep in mind when creating a business niche

14 September 2020 | 5 min read

A quirky business idea could help you to stand out from the crowd, but how should you go about creating a business niche? Two business owners share their advice.

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Smart ways to invest in your business when the future is uncertain

24 August 2020 | 4 min read

How are small business owners beating the obstacles that 2020 has thrown at them? Some are doing it by making strategic investments. Find out how.

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I wish someone had told me that… Rebeka Morgan, BuildHer Collective

11 August 2020 | 5 min read

Growing a business is no easy feat, but the rewards far outweigh the challenges, says this small business owner. She shares what she’s learnt along the way.

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Marketing ideas to boost Mother's Day sales during COVID-19

21 April 2020 | 3 min read

Just because we’re in the middle of the coronavirus lockdown doesn’t mean Mother’s Day should pass retailers by – a little creativity is just required.

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From bust to boom: A viral popularity survival guide

20 January 2020 | 4 min read

Dealing with too many customers is a problem many businesses would like to have. But making the most of viral popularity is easier said than done. Here are some tips.

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What to do when a competitor or copycat opens on your patch

13 January 2020 | 3 min read

A competitor or copycat on the scene can be a major source of stress. But small business competition doesn’t have to be purely a negative.

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How to make the most of a small business windfall

18 November 2019 | 3 min read

Tax refunds, grants, inheritances – every now and then, great fortune comes the way of small business owners. Here’s some considerations when investing a windfall.

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Major influencer marketing mistakes to avoid

14 November 2019 | 3 min read

Influencer marketing can get big results from a small spend. Or it can go nowhere. Here, Australian small business owners share tips on making it work for you.

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How small businesses can use messenger apps

07 October 2019 | 4 min read

Messenger apps are an increasingly popular tool for small businesses to connect with their customers. So how do you get started with messenger apps?

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