marketing

Home » Blog » marketing

How to make the most of Black Friday and Cyber Monday sale days

26 October 2020 | 4 min read

November’s Black Friday and Cyber Monday sales days are a good opportunity to ramp up trade and improve cash flow. Here’s how you can prepare.

Cash flow Retail Text

I wish someone had told me that… Danny Crichton, Lucky Bat Cafe & Pizzeria

14 October 2020 | 5 min read

Danny Crichton and Justin Schmidt’s business started out as a single pizza oven. Now they’re masters in growing a business and building a loyal customer base.

Growing Hospitality Text

Been there, survived that: Small business lessons from financial crisis veterans

28 September 2020 | 4 min read

For many small business owners, COVID-19 isn’t the first global financial crisis they’ve lived through. And the lessons from the past proved valuable for the future.

Finance Text

Dare to be different: Things to keep in mind when creating a business niche

14 September 2020 | 5 min read

A quirky business idea could help you to stand out from the crowd, but how should you go about creating a business niche? Two business owners share their advice.

Growing Text

Smart ways to invest in your business when the future is uncertain

24 August 2020 | 4 min read

How are small business owners beating the obstacles that 2020 has thrown at them? Some are doing it by making strategic investments. Find out how.

Growing Text

I wish someone had told me that… Rebeka Morgan, BuildHer Collective

11 August 2020 | 5 min read

Growing a business is no easy feat, but the rewards far outweigh the challenges, says this small business owner. She shares what she’s learnt along the way.

Growing Building and trade Text

Marketing ideas to boost Mother's Day sales during COVID-19

21 April 2020 | 3 min read

Just because we’re in the middle of the coronavirus lockdown doesn’t mean Mother’s Day should pass retailers by – a little creativity is just required.

Innovation Retail Text

From bust to boom: A viral popularity survival guide

20 January 2020 | 4 min read

Dealing with too many customers is a problem many businesses would like to have. But making the most of viral popularity is easier said than done. Here are some tips.

Growing Text

What to do when a competitor or copycat opens on your patch

13 January 2020 | 3 min read

A competitor or copycat on the scene can be a major source of stress. But small business competition doesn’t have to be purely a negative.

Growing Text

How to make the most of a small business windfall

18 November 2019 | 3 min read

Tax refunds, grants, inheritances – every now and then, great fortune comes the way of small business owners. Here’s some considerations when investing a windfall.

Growing Text

Major influencer marketing mistakes to avoid

14 November 2019 | 3 min read

Influencer marketing can get big results from a small spend. Or it can go nowhere. Here, Australian small business owners share tips on making it work for you.

Growing Hospitality Retail Text

How small businesses can use messenger apps

07 October 2019 | 4 min read

Messenger apps are an increasingly popular tool for small businesses to connect with their customers. So how do you get started with messenger apps?

Innovation Text

Subscribe to the Prospa Blog

Be inspired! Sign up to Prospa’s newsletter to receive tips, tools and small business success stories straight to your inbox.

Subscribe to the Prospa Blog

Thank you for subscribing