marketing

Q&A: The changes Sweet Bakes is making to face the challenges of 2022

14 June 2022 | 5 min read

How a small business owner has adapted to changes and challenges, with innovative ideas that drive growth.

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6 podcasts business owners are listening to now (+2 they should be)

24 January 2022 | 6 min read

Business owners share their favourite podcasts for marketing tips, pricing strategies, wellbeing and more.

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The essential small business event calendar 2022

21 January 2022 | 9 min read

Prepare for every occasion and sales opportunity in 2022 – hit ‘add to calendar’ on these key dates.

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5 ways to stop your business from losing money

18 January 2022 | 5 min read

Is your small business losing money? Here are five simple tips to help your small business stop losing money and start earning.

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How one Aussie business is re-evaluating and refreshing for EOY

18 October 2021 | 3 min read

Commercial photographer Orlando Sydney shares how he’s preparing for end-of-year by tracking data to anticipate booking trends, finding new customers and more.

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I wish someone had told me that… David King, Sticky

16 February 2021 | 5 min read

Early in 2020, David King’s lolly shop Sticky was facing bankruptcy. Now, after generating a massive online following, the business has become an award-winning international brand.

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How to make your business Insta-worthy

08 February 2021 | 5 min read

Instagram marketing can be a powerful tool for small businesses wanting to find new customers and build relationships. Here’s some tips on how you can make it work for you.

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What to consider when launching a dark kitchen or virtual brand

11 January 2021 | 6 min read

Virtual dining and dark kitchens are the hottest hospitality trend. With little investment needed, you could establish a new food brand and maximise profits. Experts share what to consider.

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How building and trade plan on nailing 2021

21 December 2020 | 5 min read

Thanks to government grants and subsidies, the building and trade sector is booming. Here's how small businesses plan to make 2021 just as big.

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5 ways to use the EOY downtime to your advantage

04 December 2020 | 5 min read

If your client load is a little lighter towards the end of the year, use this time to get ahead with your business ideas so you can make 2021 yours for the taking.

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How to use the cocooning trend to your advantage

17 November 2020 | 5 min read

Consumers don't just want to buy a loaf of sourdough anymore. They want to learn how to make it. So how can you jump on the 'cocooning' trend?

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A guide to small business marketing during the coronavirus recession

02 November 2020 | 6 min read

Getting your small business marketing approach right during a downturn could help you prosper in the future. Experts share tips for positioning your brand after COVID-19.

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