word of mouth

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Dare to be different: Things to keep in mind when creating a business niche

14 September 2020 | 5 min read

A quirky business idea could help you to stand out from the crowd, but how should you go about creating a business niche? Two business owners share their advice.

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Word of mouth marketing in the digital age

20 September 2018 | 4 min read

Despite being in the midst of a digital revolution, word-of-mouth marketing still has a very important place in small business strategy. Here’s how it works.

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