Investment in marketing is a big deal for any small business. So it’s crucial you feel confident in the methods you choose and know what outcomes to expect.View more
Social media is a vital marketing tool for any business owner today especially in the hospitality industry. Here’s how Instagram can earn you customers.View more
Australia’s most famous race, the Melbourne Cup, returns this year on Tuesday 6 November. Here are just a few ways small businesses like yours can tap into the race that stops the nation – and the Derby Day, Oaks Day and Stakes Day events that form the rest of the Melbourne Cup Carnival – with timely marketing and promotions.View more
Each season provides opportunities to promote your business in different ways. Here are four ways to use seasonality in your marketing.View more
Be inspired! Sign up to Prospa’s newsletter to receive tips, tools and small business success stories straight to your inbox.