social media

How this jewellery business uses social media to boost sales

07 June 2022 | 4 min read

Here’s how one small business owner has taken her social strategy to the next level, using social shopping to boost sales and increase customer engagement.

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Lessons from lockdown: How two Melbourne businesses thrived

21 February 2022 | 4 min read

Find out how two Melbourne businesses changed direction and invested in digital marketing to ensure lockdown was not a setback.

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The essential small business event calendar 2022

21 January 2022 | 9 min read

Prepare for every occasion and sales opportunity in 2022 – hit ‘add to calendar’ on these key dates.

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“I wish someone had told me that”: Renae Kunda, Cape York Motorcycle Adventures

31 March 2021 | 7 min read

Renae shares how her ‘accidental’ family business of guiding motorcycle enthusiasts on remote roads has changed over three decades.

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I wish someone had told me that… David King, Sticky

16 February 2021 | 5 min read

Early in 2020, David King’s lolly shop Sticky was facing bankruptcy. Now, after generating a massive online following, the business has become an award-winning international brand.

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How to make your business Insta-worthy

08 February 2021 | 5 min read

Instagram marketing can be a powerful tool for small businesses wanting to find new customers and build relationships. Here’s some tips on how you can make it work for you.

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How to capitalise on Valentine’s Day (even if you don’t sell chocolates or roses)

01 February 2021 | 4 min read

You don't have to own a florist or chocolate store to bring in coin for Valentine's Day – just ask this vet, sign maker and circus company founder.

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A guide to small business marketing during the coronavirus recession

02 November 2020 | 6 min read

Getting your small business marketing approach right during a downturn could help you prosper in the future. Experts share tips for positioning your brand after COVID-19.

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I wish someone had told me that… Danny Crichton, Lucky Bat Cafe & Pizzeria

14 October 2020 | 5 min read

Danny Crichton and Justin Schmidt’s business started out as a single pizza oven. Now they’re masters in growing a business and building a loyal customer base.

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From bust to boom: A viral popularity survival guide

20 January 2020 | 4 min read

Dealing with too many customers is a problem many businesses would like to have. But making the most of viral popularity is easier said than done. Here are some tips.

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Major influencer marketing mistakes to avoid

14 November 2019 | 3 min read

Influencer marketing can get big results from a small spend. Or it can go nowhere. Here, Australian small business owners share tips on making it work for you.

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Small business marketing – how to get more bang for your buck

09 September 2019 | 4 min read

Investment in marketing is a big deal for any small business. So it’s crucial you feel confident in the methods you choose and know what outcomes to expect.

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