A collection of articles, stories, tips & tools designed to keep your small business moving.

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in "Tag: social media"

Social media shoppable

07 June 2022 | 4 min read

How this jewellery business uses social media to boost sales

Here’s how one small business owner has taken her social strategy to the next level, using social shopping to boost sales and increase customer engagement.

Melb Lockdown lessons

21 February 2022 | 4 min read

Lessons from lockdown: How two Melbourne businesses thrived

Find out how two Melbourne businesses changed direction and invested in digital marketing to ensure lockdown was not a setback.

2022 Events Calendar

21 January 2022 | 9 min read

The essential small business event calendar 2022

Prepare for every occasion and sales opportunity in 2022 – hit ‘add to calendar’ on these key dates.

31 March 2021 | 7 min read

“I wish someone had told me that”: Renae Kunda, Cape York Motorcycle Adventures

Renae shares how her ‘accidental’ family business of guiding motorcycle enthusiasts on remote roads has changed over three decades.

TikTok got this business out of a sticky situation | Prospa

16 February 2021 | 5 min read

I wish someone had told me that… David King, Sticky

Early in 2020, David King’s lolly shop Sticky was facing bankruptcy. Now, after generating a massive online following, the business has become an award-winning international brand.

Making the most of Instagram marketing | Prospa

08 February 2021 | 5 min read

How to make your business Insta-worthy

Instagram marketing can be a powerful tool for small businesses wanting to find new customers and build relationships. Here’s some tips on how you can make it work for you.

Valentines day

01 February 2021 | 4 min read

How to capitalise on Valentine’s Day (even if you don’t sell chocolates or roses)

You don't have to own a florist or chocolate store to bring in coin for Valentine's Day – just ask this vet, sign maker and circus company founder.

Small business marketing in 2021 | Prospa

02 November 2020 | 6 min read

A guide to small business marketing during the coronavirus recession

Getting your small business marketing approach right during a downturn could help you prosper in the future. Experts share tips for positioning your brand after COVID-19.

I wish someone had told me that… Danny Crichton, Lucky Bat Cafe & Pizzeria

14 October 2020 | 5 min read

I wish someone had told me that… Danny Crichton, Lucky Bat Cafe & Pizzeria

Danny Crichton and Justin Schmidt’s business started out as a single pizza oven. Now they’re masters in growing a business and building a loyal customer base.

How to handle sudden booms in business | Prospa

20 January 2020 | 4 min read

From bust to boom: A viral popularity survival guide

Dealing with too many customers is a problem many businesses would like to have. But making the most of viral popularity is easier said than done. Here are some tips.

Major influencer marketing mistakes to avoid | Prospa

14 November 2019 | 3 min read

Major influencer marketing mistakes to avoid

Influencer marketing can get big results from a small spend. Or it can go nowhere. Here, Australian small business owners share tips on making it work for you.

Small business marketing

09 September 2019 | 4 min read

Small business marketing – how to get more bang for your buck

Investment in marketing is a big deal for any small business. So it’s crucial you feel confident in the methods you choose and know what outcomes to expect.

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