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“I wish someone had told me that”: Renae Kunda, Cape York Motorcycle Adventures

31 March 2021 | 7 min read

Renae shares how her ‘accidental’ family business of guiding motorcycle enthusiasts on remote roads has changed over three decades.

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I wish someone had told me that… David King, Sticky

16 February 2021 | 5 min read

Early in 2020, David King’s lolly shop Sticky was facing bankruptcy. Now, after generating a massive online following, the business has become an award-winning international brand.

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How to make your business Insta-worthy

08 February 2021 | 5 min read

Instagram marketing can be a powerful tool for small businesses wanting to find new customers and build relationships. Here’s some tips on how you can make it work for you.

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How to capitalise on Valentine’s Day (even if you don’t sell chocolates or roses)

01 February 2021 | 4 min read

You don't have to own a florist or chocolate store to bring in coin for Valentine's Day – just ask this vet, sign maker and circus company founder.

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A guide to small business marketing during the coronavirus recession

02 November 2020 | 6 min read

Getting your small business marketing approach right during a downturn could help you prosper in the future. Experts share tips for positioning your brand after COVID-19.

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I wish someone had told me that… Danny Crichton, Lucky Bat Cafe & Pizzeria

14 October 2020 | 5 min read

Danny Crichton and Justin Schmidt’s business started out as a single pizza oven. Now they’re masters in growing a business and building a loyal customer base.

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From bust to boom: A viral popularity survival guide

20 January 2020 | 4 min read

Dealing with too many customers is a problem many businesses would like to have. But making the most of viral popularity is easier said than done. Here are some tips.

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Major influencer marketing mistakes to avoid

14 November 2019 | 3 min read

Influencer marketing can get big results from a small spend. Or it can go nowhere. Here, Australian small business owners share tips on making it work for you.

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Small business marketing – how to get more bang for your buck

09 September 2019 | 4 min read

Investment in marketing is a big deal for any small business. So it’s crucial you feel confident in the methods you choose and know what outcomes to expect.

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Is your business’s social media falling flat?

01 May 2018 | 3 min read

Take your social media to the next level with expert tips and tricks to make your social media shine. Learn how to refine your digital voice and create content that will perform leaps and bounds beyond the competition.

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5 ways to market your small business

24 February 2017 | 2 min read

Regardless of whether your small business is a new or established one, marketing can play an important role in its success.

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5 ways female small business owners can find mentors

31 October 2016 | 4 min read

For many women, having a source of inspiration and advice is key to overcoming the challenges of running a small business.

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