Infographic: small business trends 2022

SMB trends

From hybrid work setups to more opportunities for in-person, local shopping, here are the trends small businesses can expect in 2022. 

Technological change will maintain its importance as SMBs find ways to connect dispersed employees and customers. Some of those employees will be keen to get back to an office full-time, others will have converted entirely to working from home, others still will try for a mix. The challenge for SMBs is to accommodate all those new expectations.  

And all that distance doesn’t mean there isn’t room to get up close and personal – 38% of Australian shoppers want to see products in real-life and 33% want the personal connection of traditional shopping. So for all the focus on the growth of e-commerce, there are still opportunities for a smile across the counter and a voice on the phone.  

That personalised, individual experience resonates strongly with the continuing momentum of initiatives like Go Local First and Buy from the Bush or trends to shopping with local small businesses, which saw consumers prepared to sacrifice convenience and cost if it meant being able to help out a local business. 

Here’s a breakdown of the key trends small businesses can anticipate in 2022: 


Need flexible access to funds that could help your business grow? Speak with one of our small business lending specialists.

The information in this post is provided for general information only and does not take into account your personal situation. Nothing contained in this post constitutes advice or an endorsement or recommendation of any kind by Prospa. Any links to third party websites are strictly for informational purposes only. You should consider whether the information is appropriate to your needs, and where appropriate, seek professional advice from financial, legal and taxation advisors. Although every effort has been made to verify the accuracy of the information as at the date of publication, Prospa, its officers, employees and agents disclaim all liability (except for any liability which by law cannot be excluded), for any error, inaccuracy, or omission from the information for any reason, including due to the passage of time, or any loss or damage suffered by any person directly or indirectly through relying on this information.