Click Frenzy is one of Australia’s largest and most anticipated online shopping events, attracting millions with unbeatable discounts across categories like tech, fashion, and travel. With multiple events throughout the year, it’s an opportunity no ecommerce business can afford to miss.

Whether you’re listed on the official site or running your own promotion, aligning with the Click Frenzy sale can help you boost sales and move excess inventory. This article provides specific tips to help you make the most of Click Frenzy, with strategies tailored to different industries.

The opportunity behind Click Frenzy

According to the latest Australia Post eCommerce Report, 2024 broke new records, with 9.8 million households spending more than $69 billion online. During major sale periods, 24% more households were active compared to the rest of the year.

The trend is only growing, with online spending up 12% year-on-year as more Australians shift their buying habits online.

While major marketplaces dominate much of the online retail space, Click Frenzy helps level the playing field. It gives small and mid-sized ecommerce businesses the chance to get in front of new audiences, especially when backed by compelling offers and a smooth customer experience.

The four major Click Frenzy events in 2025

  • Click Frenzy Mayhem – May 13–16: The flagship mid-year event, spanning fashion, beauty, tech, homewares, and more.
  • Click Frenzy Tech – June 24–27: Dedicated to consumer electronics, gadgets, and gaming.
  • Click Frenzy Glow – July 15–18: Focused on beauty, skincare, wellness, and self-care.
  • Travel Frenzy – August 27–31: Click Frenzy Travel is one of the most targeted events of the calendar, attracting deal-hungry customers planning their next holiday or weekend escape.

If your products align with one of these events, timing your campaigns accordingly can help you stand out and drive stronger results.

How to prepare for Click Frenzy

Each Click Frenzy event attracts a different kind of shopper, so the most effective way to prepare is by tailoring your strategy to your product category.

If you sell fashion, tech or lifestyle products (Click Frenzy Mayhem, May 13–16)

Mayhem is a mid-year reset for many shoppers — an excuse to refresh their wardrobe, home, or routine.

  • Use this event to clear seasonal or overstock items by grouping them into limited-time collections.
  • Lean into social proof. Showcase customer reviews or user-generated content that brings your products to life.
  • Optimise for mobile. Fashion shoppers scroll, click, and buy on the go. A clunky checkout experience is a lost sale.
  • Consider time-based offers or ‘spend and save’ promotions to increase basket size.

If you sell tech or electronics (Click Frenzy Tech, June 24–27)

Tech buyers are comparison shoppers. They know what they want and they expect clarity and value.

  • Make specs and pricing crystal clear. Use comparison tables or bullet points to speed up decisions.
  • Promote added value, such as free accessories or extended returns.
  • Audit your shipping timelines now. Shoppers in this category are less forgiving of delays and expect fast, tracked delivery.
  • If you’re running timed deals or quantity-based discounts, communicate the details upfront to create urgency.

If you sell beauty or skincare (Click Frenzy Glow, July 15–18)

Glow shoppers are looking to refresh their routines, try new products, and stock up on favourites.

  • Bundle products into giftable or limited-edition sets to increase order value.
  • Use high-quality visuals that show texture, transformation, or results. Think before-and-after shots or simple at-home routines.
  • Offer incentives like free samples, early access, or exclusive online-only SKUs.
  • Make it easy to repurchase. Include a post-sale email flow to re-engage buyers and turn them into repeat customers.

If you offer travel or experiences (Travel Frenzy, August 27–31)

Travel Frenzy buyers are planners and dreamers. They’re looking for value and reassurance in equal measure.

  • Be specific. Clearly outline what’s included, what’s optional, and how flexible the booking terms are.
  • Highlight add-ons or upgrades to increase perceived value, such as early check-in, local experiences, or free cancellation.
  • Use rich, emotive imagery to spark inspiration. A static deal alone won’t create momentum — shoppers need to see themselves in the experience.
  • Build urgency with limited-time pricing and fixed departure windows.

How to make the most of Click Frenzy during the event

Once your Click Frenzy deals are live, shift your focus to how they’re performing in real time. Even small adjustments during the event can lift conversions and customer satisfaction.

  • Create urgency without overcomplicating it. Use clear, time-based messages like “ends midnight” or “only 5 left” to encourage quick decisions. A simple banner on your homepage or product page to promote your best Click Frenzy deals can make a real difference.
  • Be available and responsive. Shoppers may have questions, especially if they’re new to your brand. Make sure your contact info is visible and consider setting up auto-replies or live chat during peak periods.
  • Promote in real time. Share low-stock alerts, deal reminders, and behind-the-scenes content on Instagram Stories or Facebook. If a product sells out, promote a waitlist or redirect attention to a similar item.
  • Watch your metrics. Keep an eye on what’s getting clicks, what’s sitting in carts, and what’s converting. If a deal isn’t working, adjust it mid-event. If one product is flying, push it harder across channels.
  • Make the buying experience smooth. Confirm that checkout works, discount codes apply correctly, and confirmation emails go out quickly. Shoppers expect things to work the first time — especially during events like this.

Want more ideas? Discover these 5 eCommerce strategies to boost your small business cash flow.

How to get found online during Click Frenzy

Click Frenzy is a central hub that lists offers from participating brands, but it doesn’t handle transactions. Shoppers browse the platform, then click through to each business’s website to complete their purchase. That means visibility — and the experience shoppers land on — is entirely up to you.

Even if you’re not listed on the Click Frenzy website, you can still ride the wave of shopper intent. Here’s how to boost your chances of being found and clicked on:

  • Optimise your product listings. Use clear, keyword-rich titles and meta descriptions. Shoppers often Google product names directly, so make sure your listings are showing up with accurate, compelling summaries.
  • Run short, targeted ad campaigns. Use Google Shopping, Facebook, or Instagram ads with Click Frenzy-themed creative. Target people already searching for deals or engaging with sales content during the event window.
  • Leverage your existing channels. Email your list with early access or special codes. Use Instagram Stories to show what’s trending, what’s almost sold out, or what customers are loving in real time.
  • Use your homepage and landing pages strategically. Feature your best-performing offers front and centre. Make sure the link in your Click Frenzy listing (if you’re participating) sends people directly to the relevant deal, not your general homepage.
  • Track where traffic is coming from. Add UTM tags to your Click Frenzy listing or paid ads so you can see what’s driving clicks and adjust accordingly.

Remember: it’s all about creating multiple entry points that all lead to the same outcome: an offer worth clicking on, and a site that makes it easy to buy.

Want a quick reference to help you plan? Download the Click Frenzy Prep & Promo Checklist and keep it on hand as you gear up.

Start simple, build from there

There are many strategies packed into this article, but don’t feel like you need to do it all at once. Start with one or two tactics that feel realistic for your business, then add more as you go. Running since 2012, Click Frenzy gives you a fresh chance each year to test, learn, and improve.