Innovation

Blog - Innovation

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in "Innovation"

Sweet Bake

21 December 2021 | 6 min read

Social media marketing: Sweet Bakes’ top Instagram tips

Alisha Henderson built Sweet Bakes on social media marketing. And when she launches a new cake on Instagram, it sells out. Fast. Here’s how she does it.

Hiring for EOY AU

01 November 2021 | 5 min read

Hiring Christmas casuals: how 2 businesses are preparing for the holidays

A cafe and a party supply store share how they’re handling staff shortages when they’d usually be welcoming their Christmas casuals.

Hospitality EOY

25 October 2021 | 4 min read

Goodbye lockdown, hello summer: how hospitality is preparing for end-of-year

Three hospitality small business owners share their tips for making the most of the end-of-year season after the challenges of lockdown.

Refreshing for EOY

18 October 2021 | 3 min read

How one Aussie business is re-evaluating and refreshing for EOY

Commercial photographer Orlando Sydney shares how he’s preparing for end-of-year by tracking data to anticipate booking trends, finding new customers and more.

SheLion Header

12 October 2021 | 6 min read

The small business pivot that created a chain reaction

Kate Dillon shares how creating an Australian-made sweatshirt end-to-end with local small businesses, helped save her business and support the slow fashion movement.

man with dogs at vineyard

24 May 2021 | 5 min read

The small business resilience project: How to evolve your website in 2021

Kalleske Wines reimagined what a small business website could achieve, using digital solutions to bring the cellar door to customers’ homes. Here’s how.

18 March 2021 | 6 min read

How sustainability and hospitality can (and should) go hand in hand

3 cafe owners share their tips for sustainable hospitality, including reducing takeaway cup use and getting customer support.

Valentines day

01 February 2021 | 4 min read

How to capitalise on Valentine’s Day (even if you don’t sell chocolates or roses)

You don't have to own a florist or chocolate store to bring in coin for Valentine's Day – just ask this vet, sign maker and circus company founder.

Infographic: 2021's small business trends

18 January 2021 | 4 min read

Infographic: 2021's small business trends

From an increase in mutually beneficial partnerships to conducting business with empathy and purpose, here are some 2021 small business trends to know about.

11 January 2021 | 6 min read

What to consider when launching a dark kitchen or virtual brand

Virtual dining and dark kitchens are the hottest hospitality trend. With little investment needed, you could establish a new food brand and maximise profits. Experts share what to consider.

How to use the cocooning trend to your advantage | Prospa

17 November 2020 | 5 min read

How to use the cocooning trend to your advantage

Consumers don't just want to buy a loaf of sourdough anymore. They want to learn how to make it. So how can you jump on the 'cocooning' trend?

What these Aussie small businesses are learning from the pandemic | Prospa

04 August 2020 | 6 min read

Lessons small business owners are taking from the pandemic

COVID-19 has forced many small businesses into crisis management mode, but important lessons are coming out of it.