Sydney, 4 September 2017: Prospa, Australia’s leading online lender for small businesses, continues to build on its growth with the appointment of Rebecca James as its new Chief Marketing and Enterprise Officer.
Rebecca joins Prospa from ME Bank, where as CMO she led the transformation of the ME brand, simplifying the product offering and step-changing customer experience, which saw the bank increase its customer base by 40% as a result. She drove the establishment of a business-wide customer centric culture to transform the bank into a digitally led business.
Rebecca has a wealth of experience in marketing and advertising, having held key marketing and leadership roles with challenger brands and strategic enterprise channels. Prior to ME Bank, Rebecca held the position of managing director at CX agency, Lavender, for seven years. In this role, she covered a broad range of clients such as Westpac, BT Financial Group, Ikea, Microsoft, Coles, Telstra and Qantas.
Beau Bertoli, co-CEO of Prospa, comments: “We’re delighted to have Bec join our team – she brings rich and varied experience in brand, marketing and partnership strategies that will help catapult Prospa to exciting new heights.”
Rebecca James, newly-appointed CMEO at Prospa, said: “Prospa is making a huge difference for small business owners all over Australia and the calibre of the people I’ll be working with makes me think this will be an incredible opportunity for me. Prospa has already built an amazing proposition that’s attracted over 12,000 small businesses and I’m excited to be joining the team to help stepchange growth.”
Greg Moshal, co-CEO of Prospa, adds: “We’re really happy to bring on someone of Bec’s calibre to round out the strength of our executive team and ensure we deliver on our rapid growth agenda.”